Diamond Platnumz has been in a protracted rivalry with Ali Kiba for the longest time.
Last year he also got into another beef with his former signee, Harmonize. He is said to also have bad blood with his ex-labelmate Rich Mavoko, who left WCB record label in 2018.
Speaking about the beef, Diamond said that it helps in keeping the music alive, thus making fans interested in them and growing the industry;
Nitakuambia ukweli wa dhati ukitaka sanaa yetu ikue, lazima hivyo vitu viwepo. La sivyo, watu watarelax. Lakini watu wasichukulie personal na wasitake kuviingiza kwenye familia kutaka kurogana, kuuana, wataaribu hii sanaa.
(Honestly, if you want our music to grow these things must be there. If not, people will reax. But people should not make it personal that you involve other people’s families and witchcraft)
Lazima tushindane creativity, hivi vitu visivyakuwepo, sanaa yetu itakufa. Lengo ni kuhakikisha kwamba tunavuma.
(We must compete when it comes to our creativity, if not, our music will die. The point is to make sure we are the best)
Diamond has also beefed with singer Ommy Dimpoz before.