While most startups wait for funding rounds to expand, Kenyan-based web development agency, Qodewire (formerly Cyber Pro Kenya), has made a bold move to plow back all its profits to start all over again in newer markets.
While speaking to journalist Kevin Mutinda, the agency digital lead, Cathy M., explained their new focus on offering the complete “digital package” to small businesses across all Africa.
“So far we have been concentrating on the Kenyan market, but we really felt the need to expand our operations across all Africa, and hopefully across the world,” she explained.
Agency rebrands are rare, especially without a solid round of funding. But this hasn’t stopped Cyber Pro Kenya, a young web development agency in Kenya, from expanding into wider markets.
“We started back in 2019 as Cyber Pro Kenya,” said David Karuri, the agency founder. “Our growth has been positively exponential so far, and my team and I really felt the need to expand into wider markets.”
Under its new brand name, Qodewire, the agency plans to diversify its operations across all Africa and offer free training to small business owners on the need to embrace both software and marketing in business.
“The idea behind this rebrand is to allow us to scale our impact across all Africa and give more small businesses a chance at succeeding online,” David added.
By plowing back all its profits to accommodate the new changes, the agency hopes to fuel the next digital wave in African online businesses
More African countries are embracing online businesses by the day and Kenya is at the peak of this positive trend. Under its new brand, Qodewire aims to accelerate this trend across the whole continent by extending support and training to small business owners.
David further explained the need to harmonize both software and digital marketing as one for maximum profits.
“This “digital package” concept is meant to ensure continuity in administering both software and marketing needs to our clients, thus adding to the bottom line profitability.”